the manual by FSCC Brand Guidelines
the manual by FSCC
Brand Guidelines
April 2026
01

Purpose

This document defines the identity standards for the manual across editorial, interface, supporting pages, and derivative surfaces.

It is source-of-truth documentation. The rules in this document should align with master artwork, design tokens, page templates, and live implementation.

02

Brand Role

the manual is the explanatory surface of the system.

Its role is to provide clear, structured, trustworthy answers to recurring cycling questions through reference pages, FAQ pages, glossary entries, tools, and selected entity profiles.

It is not a publication in the editorial sense. It is not a content feed. It is not a lifestyle brand. It is not a marketing layer.

Its authority comes from structure, clarity, and evidence.

"Field Scout points. the manual explains."
03

Domain Model

fieldscout.cc is the root site. the manual is a distinct branded surface within that root domain, with canonical URLs under the /the-manual/ namespace.

Use the domain model consistently:

  • root site: https://fieldscout.cc
  • manual hub: https://fieldscout.cc/the-manual/
  • reference: https://fieldscout.cc/the-manual/reference/{slug}/
  • FAQ: https://fieldscout.cc/the-manual/faq/{slug}/
  • glossary: https://fieldscout.cc/the-manual/glossary/{slug}/
  • tools: https://fieldscout.cc/the-manual/tools/{slug}/

Do not treat fieldscout.cc alone as the canonical URL for manual content. Do not invent alternate namespaces for the manual.

04

Brand Position

Should Feel

  • Structured
  • Trustworthy
  • Calm
  • Exact
  • Useful
  • Contemporary
  • Restrained
  • Confident without performance

Should Not Feel

  • Sporty
  • Macho
  • Startup-derived
  • Decorative
  • Trend-led
  • Generic minimalism
  • Content-marketing driven
  • Dependent on cycling tropes for identity
05

Naming

Use naming consistently.

ContextForm
Running brand namethe manual
Formal lockupthe manual by FSCC
Parent-domain referencefieldscout.cc
Companion brandField Scout

the manual remains lowercase in all uses.

Do Not Use

  • The Manual
  • FSCC's The Manual
  • THE MANUAL
06

Primary Mark

Mark Definition

The primary mark is the pennant. It is the core visual identifier of the brand and the basis for structural elements throughout the system.

Shape

Use the master pennant shape exactly as drawn. Do not redraw or reinterpret the geometry in downstream applications.

SVG Path

M0 0H200V220L100 300L0 220V0Z  ·  viewBox 0 0 200 300

Mark Variants

Dark pennant on field
Field pennant on dark

Usage Rules

Do not stretch, rotate, skew, or add shadows, gloss effects, or gradients. Do not substitute alternate shapes.

07

Structural Language

Pennant Classification

Pennant markers classify content types across the system. They are not decorative badges. They are functional identifiers.

Reference
FAQ
Glossary
Tools

Chevron System

Chevron dividers are derived from the lower geometry of the pennant and act as the primary structural separator throughout the system. Use three hierarchy levels.

Hero Chevron — Primary Thresholds
1.5px stroke · 0.22 opacity
Section Chevron — Content-Group Transitions
1px stroke · 0.12 opacity
End Chevron — Terminal Thresholds
0.75px stroke · 0.06 opacity

Chevron weight should decrease as hierarchy decreases. Do not use chevrons as decoration independent of structure.

08

Content-Type Classification

Each core content type is assigned a fixed pennant color. These colors classify. They do not decorate.

Reference #656260 Reference articles
FAQ #72633a FAQ content
Glossary #5a5650 Glossary terms
Tools #2a2825 Interactive tools

Use them in pennant markers, type labels, section identifiers, and type-specific underline treatments where applicable. Do not introduce additional category colors.

09

Typography

Typeface Roles

Use a fixed three-family system.

FamilyRole
DM Serif DisplayEditorial display titles only
InterBody copy, navigation, interface copy, tool titles
IBM Plex MonoLabels, metadata, formulas, technical notation

DM Serif Display — Editorial Titles Only

Approved uses: homepage title, article titles, selected formal openings such as the About page statement.

the manual by FSCC

Do not use serif for section headings, navigation, tools, metadata, labels, or general interface copy.

Inter — Primary Functional Typeface

Body text, section headings, tool titles, page titles that do not earn serif treatment, interface copy, navigation.

Section Heading at 1rem / 600 weight
Body text at 0.92rem with 1.75 line-height. This is the workhorse of the system. Every paragraph, every explanation, every answer is set in Inter.
Navigation at 0.78rem / 500 weight

IBM Plex Mono — System Language

Labels, metadata, formulas, timestamps, technical support text, source labels, compact navigational utilities.

Type Label · 0.55rem / 0.15em tracking / uppercase
PSI = rider_weight_kg / (tire_width_mm * 0.7) + base_offset
Reviewed by P. Burns · March 2026 · 0.45rem metadata

Do not use mono for body copy.

Readability Standard

No essential operational text below 0.625rem. No informational support text below 0.6875rem where users must read or compare it. No small informational text below AA contrast.

Do not use tiny uppercase mono as pure texture where it is carrying meaning.

10

Type Scale

Element Size Notes
Homepage title3.2remmobile / large responsive desktop
Article title2.8remmobile / large responsive desktop
FAQ answer / key answer text1.05rem
Section heading1rem
Body copy0.92rem
Utility mono0.625remminimum
Metadata0.6875remminimum where informational
11

Color System

Foundation

The system is built on a restrained warm-neutral base.

Field #f0efeb Page ground
Ink #0f0e0c Primary text and primary structural elements

Supporting Tones

Use supporting neutrals for hierarchy and surface separation.

--i2 #3a3835 Secondary text
--i3 #6b6560 Tertiary text
--i4 #706860 Labels and metadata
--i5 #c4c0b8 Rules and borders
--bg2 #e5e3de Recessed surfaces

Color Rules

Use color structurally. Do not use accent colors, decorative gradients, mood-setting chroma, or bright signals not tied to meaning.

12

Accessibility

All essential text must meet WCAG AA against the field background.

Do not assign low-contrast tones to captions, labels users need to interpret, table support text, operational metadata, or anything that carries meaning on its own.

If a text element is informational, style it as readable information, not as background texture.

13

Inline Hyperlinks

Inline hyperlinks may use type-specific underlines to indicate destination class.

ClassUnderlineTarget
.link--ref#656260Reference article
.link--faq#72633aFAQ
.link--glo#5a5650Glossary term
.link--tool#2a2825Tool

Link text stays in body color. Underline carries the classification cue. Hover increases underline thickness, not color drama.

Rendered Example

14

Page Templates

Use a fixed template system.

14.1  Homepage
Tools first, then reference, then FAQ, then glossary. Section headers link to their index pages. Homepage title may earn serif. Section groups should remain structurally distinct.
14.2  Reference Article
Serif article title. Strong header/body threshold. Answer or key claim appears early. Sources and reviewer metadata after content. Related links after sources on mobile, in sidebar on desktop where supported.
14.3  FAQ
Direct answer leads. Supporting context follows. Answer remains primary. Page should feel compact and decisive.
14.4  Glossary
Concise definition first. Minimal supporting context. Generous negative space. Definition remains visually primary.
14.5  Calculator / Tool
Sans title. Functional structure. Result emphasis belongs to the output, not editorial flourish. Labels and controls remain clear before they are stylish.
14.6  Section Index
Type marker, title, count. Filtered or structured list. Clear section identity without extra ornament.
14.7  About Page
A statement of role, trust, and scope. Structure includes: a strong opening statement, a short thesis describing what the manual is and is not, the four content types and the job each one does, a trust section explaining visible sources and review dates and uncertainty labeling, a refusal section defining what the publication does not do, and a brief origin statement tying the manual back to fieldscout.cc. The About page may earn serif in the opening statement, but should still read as institutional, not promotional.
14.8  Shop Entity
Structured profiles, not reviews. Combines: identity block (name, type, address, status), a "Good for" hook that tells the reader who the shop serves well, a fact grid for hours/contact/booking/services/brands, short editorial cards separated by provenance, nearby links or related references, and visible trust/provenance at the bottom. The page should distinguish clearly between verified business facts, editorial assessment, and community signal. Do not collapse those into a single undifferentiated block of copy.
14.9  Document Pages
Sans title. Clean body treatment. No unnecessary classification ornament. Trust comes from clarity, not brand flourish.
15

Component Patterns

15.1  Header
Pennant mark, wordmark, section navigation where applicable. The documented header spec must match the implemented header exactly.
15.2  Footer
End chevron threshold, section links with small pennant markers, supporting meta links, brand line. Do not create a separate visual world at the footer.
15.3  Formula Callout
Mono text, recessed surface, restrained left rule. Technical support blocks, not marketing highlights.
PSI = rider_weight_kg / (tire_width_mm * 0.7) + base_offset
15.4  Source Block
Clear source label, readable source list, reviewer/date metadata. Trust metadata should support the page, not crowd the opening.
15.5  Related Links
Small pennant markers and simple separators. Keep them functional and scan-friendly.
15.6  Shop Fact Grid
Used on entity pages for verified operational information: hours, phone, booking, website, services, supported brands. Fact grids should remain compact, scannable, and visibly separate from editorial commentary.
15.7  Editorial Provenance Cards
Used on entity pages to separate house editorial assessment from community signal. Each card should identify its source layer explicitly before the text.
15.8  Map Overlay Cards
Derivative entity components. Should preserve the same hierarchy in compressed form: pennant, name, address or distance, open/closed state, a few key facts or tags, CTA to full profile. Map cards should feel like an extension of the entity system, not a different product surface.
16

Spacing & Composition

Composition Principle

Spacing is structural. Do not compress sections to fit more material.

Reading Width

Body text max-width58ch
Vertical separation between sectionsgenerous
Rhythm within paragraphstighter than between modules

Layout Rule

Let structure carry hierarchy before decoration does. If spacing, rules, or grouping can solve the problem, do not add graphic treatment.

17

Do / Don't

Do
  • Keep the manual lowercase
  • Use serif sparingly
  • Use pennant markers for classification
  • Keep the system structurally legible
  • Keep trust metadata present but secondary
  • Keep utility text readable
  • Align documentation with implementation
  • Use canonical manual URLs under /the-manual/
Don't
  • Use serif for general interface language
  • Invent new category colors
  • Replace pennants with dots or generic badges
  • Use chevrons decoratively
  • Overstyle tools as editorial objects
  • Hide informational text in tiny low-contrast typography
  • Treat fieldscout.cc alone as the manual's canonical URL
  • Let the handbook drift from the live system
18

Documentation Standard

This document is only useful if it remains exact. Maintain the following discipline:

  • Artwork, formulas, and implementation must match
  • Token names must be consistent
  • Component descriptions must describe real behavior
  • Accessibility rules must survive contact with examples
  • Template inventory must reflect the actual product surface
  • If a foundational rule changes, update every downstream reference
19

Working Rule

If a choice makes the system feel more stylish but less exact, reject it.